Can I Start Digital Marketing with no Experience?

Among the most sought-after skill sets nowadays is digital marketing. But if you lack experience, you may be asking how to enter the industry. You may become a digital marketer even without expertise but as with any career, the journey will be easier if you have some prior digital marketing knowledge and hands-on experience to draw from. Luckily, there is a plethora of resources and pathways available to you, even if you’re just starting.

Which Type of Digital Marketing Are You Interested In For A Career in Digital Marketing?

Think about which types of digital marketing you are most interested in or passionate about. This can be a helpful starting point when considering a career in digital marketing, especially if you take a digital marketing course.

Social Media Marketing.
Social media marketing is all about reaching out to large audiences through social media channels like Facebook, Twitter, Instagram, Reddit, and LinkedIn, which involves the creation of intelligent and relevant content campaigns. 

Inbound Marketing
Inbound marketing refers to any activity that includes your company’s website’s capacity to attract, engage, and convert visitors. Typically, this entails filling your site with fascinating and valuable content—thought leadership pieces, informative blog entries, and so on—that optimises engagement with the audience you’re attempting to reach.

Email Marketing
In general, email marketing will be the most direct approach to cultivate connections with your existing consumers, keep them informed of developments, and increase their level of involvement with your business. 

Content Marketing
Content marketing, a subset of inbound marketing, refers to the generation of high-quality content and the development of an overall content strategy. 

Public Relations
Digital marketers are typically active in their company’s attempts to gain coverage from other publications, such as assigning your team members to write expert articles or think pieces for prominent blogs or online magazines, or to give interviews to digital newspapers, podcasts, and so on. 

Search Engine Optimisation (SEO)
SEO is the art of improving a website’s ranking on Google and other search engines, resulting in more traffic to that website and enhancing its visibility in the digital landscape. In layman’s terms, 

Pay-per-click (PPC) advertisements.
Search engine marketing is sometimes defined as simply paying for adverts to increase the number of prospective customers who see your brand or website.

Marketing Analytics
Marketing analytics refers to the numerous technologies that enable you to do post-mortem analyses on the effectiveness of your digital marketing initiatives. 

How To Become a Digital Marketer With No Experience

Learn Digital Marketing Fundamentals

Becoming a digital marketer will need you to have a strong grasp of digital advertising ideas and best practices. Free tools like this SEO best practices guide, Reddit threads, YouTube videos, educational blog entries, and others are excellent methods to increase your basic knowledge.

As a novice content marketer, for instance, you could like to update your data analytics knowledge with Google Analytics or another analytics tool. Alternatively, if your area of expertise is social media marketing, get greater knowledge about social media measurement tools as Hootsuite or Sprout Social.

Take a Course or Gain a Qualification To Get Into Digital Marketing

You can think about enrolling in an online digital marketing school or even obtaining a professional degree for a more thorough knowledge of digital marketing. Using the newest digital marketing technologies, this is a great approach to acquire digital marketing ideas and get some practical experience. Should you be unclear about the kind of training to follow, read this article on the distinctions between digital marketing degrees, bootcamps, and certifications. 

Build Your Brand and Portfolio to Gain Hands-On Work Experience

Having grasped the fundamentals of digital marketing, it’s time to use your abilities. Building a portfolio of actual marketing initiatives you can present to possible employers will help you to achieve this most effectively and showcase your digital marketing skills.

Since they provide rapid outcomes that are readily measurable, investigating a PPC advertising system like Google Ads or Facebook Ads is an excellent place to start. This will demonstrate to companies that you grasp digital marketing ideas and provide you with insightful analysis of your digital marketing abilities.

Learn About Digital Marketing Tools

The more digital marketing tools you have experience with, the easier it will be to become a Digital Marketer. Google Analytics and Google Ads, for example, allow Digital Marketers to measure and track the performance of digital marketing campaigns and initiatives.

SEO tools like Ahrefs, Moz, and SEMrush are also essential, giving Marketers the ability to explore relevant keywords, check backlinks to your pages, identify related keywords, and analyse competitors’ SEO.

Important Digital Marketing Tools to Learn

• Google Analytics
• Google Ads
• MailChimp
• Quilbot
• Neuronwriter
• Canva
• Hubspot

Experience with an email campaign tool, like MailChimp or SendGrid, can also be invaluable when looking to break into digital marketing. As well as knowledge of a customer relationship management (CRM) program, such as Salesforce and Hubspot, which are important for any marketing job.

Perhaps the easiest way to dip your feet in, however, is in the social media realm, where you can gain hands-on experience. Digital Marketers increasingly rely on Facebook, Twitter, Instagram, LinkedIn, TikTok, and more to drive traffic, generate leads, and build their brands.

Get Out There and Network

Networking—online and in-person—with other digital marketing professionals will help you find your first digital marketing job. Many social networking sites—including LinkedIn, Twitter, and Facebook—offer ways for you to interact with digital marketing professionals and enhance your understanding of digital marketing. Attending digital marketing conferences and meet-up events is also quite beneficial for enhancing your marketing skills. These are great chances to network, meet more seasoned experts, and start your entry into the IT sector.

Search for Agency and In-House Positions

Applying for positions at both digital marketing firms and in-house possibilities is a great approach to enter the digital marketing sector. Working for a digital marketing agency will not only help you create your portfolio with a broad spectrum of clients but also provide excellent professional experience.