Your Google review link is the single most useful tool for collecting reviews. Instead of asking customers to search for your business, find the reviews tab and look for the right button, the link takes them straight to the review form. Fewer steps means more reviews.
This guide shows you how to find your link, how to turn it into a QR code, and the best places to share it.
Sign in to the Google Account that manages your Business Profile on a computer, open your profile, select Read reviews and then Get more reviews. From there you can copy your review link or right click the QR code and save it as an image.
- Your review link opens the Google review form for your business directly, with no searching or scrolling.
- On a computer, go to your Business Profile, choose Read reviews and then Get more reviews to copy the link or download a QR code.
- Google currently only generates the review QR code in a computer browser, not on mobile.
- A short redirect on your own domain, such as yoursite.co.uk/review, makes the link easier to share and future proof.
In this article
How to get your Google review link on a computer
These are the steps Google currently gives in its Business Profile help pages:
- Sign in and open your Business Profile. Use the Google Account that owns or manages the profile, then search for your business name on Google or open it in Google Maps.
- Select Read reviews. This opens your reviews panel.
- Select Get more reviews. Google shows your review link, a QR code and options for sharing.
- Copy the link. Select Copy and paste the link somewhere safe, such as a note or a document your team can reach.
- Save the QR code. Right click the QR code and choose Save image as, so you can print it or add it to documents.
The link usually looks like a short g.page address followed by your profile code and the word review. Test it in a private browser window before you share it widely, so you can see exactly what a customer will see.
Google says review QR codes can currently only be generated in a computer browser. Menu names in the Google Maps app also change from time to time, so if you cannot find the option on your phone, use a computer and save the link for later.
Cannot see the Get more reviews option?
- Check you are signed in to the right account. Only owners and managers of the profile see the management options.
- Make sure the profile is verified. Unverified profiles have limited features. Google explains verification in its Business Profile help pages, and our Business Profile optimisation guide covers the process.
- Look for a suspended or duplicate profile. If you manage more than one profile for the same business, reviews and options can be split across them.
Make the link easier to share
The raw link works, but it is not easy to say out loud or type. A simple improvement is to ask your web developer to create a short redirect on your own website, for example yoursite.co.uk/review, that forwards visitors to your Google link.
- It is easy to remember, print and read out over the phone.
- If Google ever changes your link, you update the redirect once instead of reprinting cards and signs.
- Your website analytics can show how many people use it, which tells you which requests work best.
We set up simple review systems, from review links and QR codes to NFC cards, as part of every local SEO plan.
Where to share your review link
Google suggests adding the link to receipts, thank you emails and the end of chat conversations, and displaying the QR code in your premises. These are the places that tend to work best:
| Where | How |
|---|---|
| Invoices and receipts | A one line request with the link or QR code at the bottom |
| Job completion emails | A clear "Leave us a Google review" button |
| Text and WhatsApp | A short thank you message with the link, sent after the job |
| Email signature | A small "Review us on Google" link under your name |
| Counter or reception | A printed QR code sign or an NFC review card |
| Business cards and flyers | The QR code on the back |
Turn the link into an NFC review card
A QR code still asks the customer to open their camera and frame the code. An NFC card removes that step: the customer taps their phone on the card and the review form opens. Because NFC cards are programmed with a web address, the same review link sits behind the tap. If you use a redirect on your own domain, you can even change the destination later without replacing the cards.
For a comparison of the two, read NFC tags vs QR codes.
Whether you trade in Edinburgh, Bristol or Hull, a steady flow of fresh reviews is one of the quickest local wins available, and it is built into every local SEO plan we run. You can find every city we cover on our SEO locations page.
Use the link fairly
Send the link to every customer, not only the ones you think are happy, and never offer anything in return for a review. Google treats incentives and selective requests as fake engagement, and customers need to be signed in to a Google Account to leave a review. If someone does not use Gmail, they can create an account with their existing email address.
Once your link is in place, pair it with a simple routine for asking. Our guide to getting more Google reviews with less effort includes message templates you can copy.
Frequently asked questions
Where do I find my Google review link?
On a computer, open your Business Profile while signed in as an owner or manager, select Read reviews, then Get more reviews. You can copy the link or save the QR code from there.
Can I get my Google review QR code on my phone?
Google says review QR codes can currently only be generated in a computer browser. Copy the link and save the QR code on a computer, then use them on any device.
Does my Google review link ever change?
The link is tied to your Business Profile and normally stays the same, but it can change if your profile is merged or recreated. A redirect on your own domain protects you against this.
Why can customers not leave a review using my link?
Customers must be signed in to a Google Account. Older phones or outdated Google Maps apps can also cause problems, so suggest updating the app. Reviews can take a few days to appear while Google checks them.
