Paid Search/SEO Process

Our PPC Approach

The customer journey from our initial call to the final stage of implementation and success

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Our PPC Agency’s Proven Process

Discover our Customer Journey from our initial call to the final stage of implementation and success

STEP 1: LEARNING ABOUT YOUR BUSINESS/ DISCOVERY CALL

Planning and preparation are the most important starting points for a successful pay-per-click (PPC) campaign. Once we have a deeper understanding of your company, we will be able to produce work that is of a higher quality. In the course of our PPC discovery call, we will: Acquire knowledge about your company.
Pay attention to what you have to say so that you may get a clear picture of what you want to accomplish with the campaign.
You should be aware of the keywords that you want to be seen for.
Determine the most important key performance indicators to work towards.

STEP 2: KEYWORD RESEARCH

It is the responsibility of our in-house keyword research team to do comprehensive research and analysis for your particular campaign in order to gain an understanding of the current paid advertisements situation in your industry.
We seek the “low-hanging fruit” keyword suggestions that your competitors may have overlooked, and we also analyse Google’s ad statistics in order to provide a more comprehensive picture of what the data is saying.
Then, depending on our knowledge and the goals that you have set for your company, we will choose the keywords that we recommend you take into consideration.

STEP 3: PPC PROPOSAL VIDEO CALL

In the event that we have determined the most effective keywords to target for your paid campaigns, we will immediately participate in a video proposal call in order to discuss our findings as well as the strategy for targeting the campaign. In this section, we will explain in detail how we want to increase the amount of money that your company brings in. We are going to walk you through our strategy for running a successful pay-per-click (PPC) campaign during this session.
Outline how our monthly and quarterly reporting process works, plus a live demo of our dashboard tool so you can monitor your campaign 24/7.
Discuss our paid ad strategy and how we suggest you optimise your ad budget.
Present our keyword research findings to you, outlining the best approach for a strategy moving forward.
Break down our suggestions for your budget, and the results we can generate.

STEP 4: WELCOME EMAIL

Ready to go? Look out for your Welcome Email from our Founder, Mark. This email will contains a link to schedule a time and date to jump on the official onboarding videp call to go over the strategy for the next quarter.
An onboarding form that needs to be completed before us starting the campaign.

STEP 5: ONBOARDING CALL

Prepare for a team call in which we will go over your company’s specific paid traffic strategy. This call is significant because it provides complete clarity and transparency about what will happen before the start of each campaign.
Ensures that we are all in agreement that our comprehensive plan supports your objectives.
Allows you to easily manage each campaign and understand exactly what we’re doing behind the scenes to get you results.
Allows you to easily manage each campaign and understand exactly what we’re doing behind the scenes to get you results.
Gives us another opportunity to demonstrate how our 24/7 dashboard works, allowing you to track the success of the campaign at any time.

STEP 6: CAMPAIGN BEGINS

We’ll set up everything required to ensure your campaign is a success, including set up of:
– Ads
– Keywords
– Location targeting
– Conversion tracking
We can also offer free advice on landing page design.
Depending on the strategy we choose for your organisation, we will target either bottom of the funnel traffic or both bottom and top of the funnel visitors.
Each stage has a particular objective and will lead to different pages on your website. However, our purpose remains the same: to assist potential clients locate you rather than your competitors.
It’s not uncommon for businesses to generate sales/ inquiries within 24 hours of the ads going live.

STEP 7: ONWARDS AND UPWARDS

Even when you are receiving clicks and sales, this does not necessarily indicate that the campaign is successful and operating at its full potential.
Every day, we will optimise the campaign by reviewing the searches that are resulting in clicks and the searches that are resulting in conversions. “Fine-tuning” the campaign is the term that we use to describe this process.
Within our optimisation process, we examine more than one hundred metrics, which range from the “browser type” to the “time of the day” at which the conversion was generated.

We’re ready.
Are you?

Book a discovery call with our team now. Let us show you how we can optimise your online presence to deliver increased targeted traffic and incredible sales results.

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Article by:

Mark

Mark founded Pixel Juice, an SEO Agency based in Glasgow, UK. He has fifteen years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Mark has featured his work in Forbes, Entrepreneur, AgencyAnalytics, Wix and many other reputable publications.