SEO Aberdeen
Hands-on SEO services for Aberdeen businesses, from Union Street to energy suppliers selling far beyond the north east.
Senior SEO Expertise for Aberdeen Companies
Pixel Juice is a senior-led SEO agency run by Mark Slorance, who has specialised in search and digital marketing since 2010. Every campaign is planned and carried out by Mark, so your website benefits from more than fifteen years of practical experience rather than being passed to a junior team after the first meeting.
Aberdeen clients work with us through video calls, a shared dashboard and monthly reports. It is a simple arrangement that gives you direct access to a senior consultant without paying for the premises and staffing costs of a large agency.
Aberdeen SEO Measured by Leads, Enquiries and ROI
Higher rankings are a means to an end. We measure the enquiries, quotes and sales that come from organic search, and we show you the return on investment your campaign is delivering. A monthly report and review call keep you up to date on progress and on what we plan to tackle next.
Aberdeen SEO Services
Each campaign begins with a full audit. From there we build a plan around the services below, focusing first on the changes most likely to bring in work.
- Local SEO and Google Business Profile optimisation
- Technical SEO audits
- Keyword research and strategy
- B2B SEO for energy and engineering suppliers
- On-page optimisation and content writing
- Link building and digital PR
- Answer engine optimisation for AI search tools
- SEO for new websites and migrations
- Monthly reporting and review calls
- One-off SEO consultations and training
See where you stand first. Request a free SEO audit and we will highlight the quick wins and the bigger opportunities for your Aberdeen website.
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- The Aberdeen Economy and What It Means for Search
- Aberdeen Sectors We Support
- Winning Local Searches in Aberdeen and Aberdeenshire
- Search Foundations: Technical, Content, Links and AI
- How Much Does SEO Cost in Aberdeen?
- How Quickly Does SEO Work?
- Senior SEO Support for Aberdeen Businesses
- Find Pixel Juice on Google Maps in Aberdeen
- Why Aberdeen Businesses Choose Pixel Juice
- Frequently Asked Questions
The Aberdeen Economy and What It Means for Search
Aberdeen is the third largest city in Scotland, with around 199,000 people in the main urban area and more than 220,000 across the wider settlement. For centuries the city lived on fishing, textiles, shipbuilding, paper making and granite, with Rubislaw quarry supplying stone for more than 300 years. Then, in 1970, the Forties field was discovered 110 miles offshore, and Aberdeen became the centre of the North Sea oil and gas industry.
Energy still provides the backbone of the local economy. Five of the ten largest businesses in Scotland are based in Aberdeen, along with 29 of the top 100, and the city has ranked second in the UK for patents processed per person. The Port of Aberdeen, founded in 1136 and often described as the oldest business in Britain, opened its South Harbour in 2023, adding deep water berths for cruise ships, cargo and offshore wind. The University of Aberdeen and Robert Gordon University bring a large student population, and the airport at Dyce runs one of the busiest commercial heliports in the world.
For SEO, this creates two very different markets. Specialist energy, engineering and technology firms compete for a small number of high value buyers across the UK and overseas, while shops, restaurants, trades and professional firms compete for customers in the city and across Aberdeenshire. A good strategy treats them differently.
Aberdeen Sectors We Support
Energy, offshore and engineering suppliers
Oil and gas service companies, engineering consultancies and subsea specialists rarely need huge volumes of traffic. They need to appear for precise searches made by procurement teams and engineers, often on the other side of the world. We focus on capability and sector pages, technical content that answers buyer questions, and links from respected industry sources.
Energy transition and offshore wind
Many Aberdeen firms are adapting their skills for offshore wind, hydrogen and carbon capture. When a business moves into a new market, its website has to earn trust with a new audience. We help you build content and authority around those new services without losing the rankings you already hold.
Retail, hospitality and city centre businesses
Businesses around Union Street, Union Square, Rosemount and the West End compete for people deciding on their phones. Map pack visibility, recent reviews, accurate opening hours and good photos usually matter more here than anything else.
Professional and local services across Aberdeenshire
Accountants, solicitors, clinics and trades often serve a wide catchment that runs well beyond the city boundary. Clear service area pages and a strong Google Business Profile help you appear in the places your customers actually live and work.
Winning Local Searches in Aberdeen and Aberdeenshire
Your Google Business Profile is usually the quickest route to more local calls. We optimise categories, services, descriptions and photos, keep your details consistent across directories and help you build a steady flow of genuine reviews. Local rankings reward accuracy and activity, so we keep the profile fresh rather than setting it up once and leaving it.
Aberdeen customers come from across the north east. A business might want to appear in the city centre, Old Aberdeen, Rosemount, Torry, Bridge of Don, Dyce and Kingswells, as well as in Cults, Westhill and Portlethen. Where you serve several areas, we build location pages with real substance, so each one has a genuine reason to rank.
Search Foundations: Technical, Content, Links and AI
Technical health
Our technical audit checks how easily Google can crawl and index your site, along with page speed, internal linking, structured data and mobile performance. Fixes are prioritised so the most damaging problems are solved first.
Content and links
Keyword research shows what Aberdeen customers and international buyers really search for, and we plan pages around those searches. Links are earned through digital PR, industry partnerships and useful content, never through paid link schemes.
Answer engine optimisation
Buyers increasingly ask ChatGPT, Google AI Overviews and Copilot to recommend suppliers. We make sure your business is described clearly and consistently online, so those tools have accurate information when they mention you.
How Much Does SEO Cost in Aberdeen?
Our SEO packages for Aberdeen businesses start from £1,000 + VAT per month, with pricing depending on your business, website, competition and the level of work required. One-off SEO audits are priced according to the size and complexity of your site. Every proposal sets out exactly what is included. Our article on how much digital marketing costs in the UK goes into more detail.
How Quickly Does SEO Work?
Established Aberdeen businesses often see local ranking improvements within one to two months, with stronger results over three to six months. New websites and competitive international searches typically take six to twelve months. Read how long SEO takes to work for a realistic timeline.
Senior SEO Support for Aberdeen Businesses
Working together is simple. After an initial video call and audit, you get a shared dashboard, a monthly report and a review call to discuss progress. Mark handles the strategy and the hands-on work himself, so there are no handovers between departments and no travel costs on your bill. If you also trade elsewhere in Scotland, take a look at our SEO Edinburgh, SEO Glasgow and Inverness pages, or see all the cities we work with.
Find Pixel Juice on Google Maps in Aberdeen
You can find Pixel Juice Digital Marketing on Google Maps in Aberdeen. Meetings are held by video call, so you can speak to Mark from your office, your site or wherever suits you.
Why Aberdeen Businesses Choose Pixel Juice
- Every campaign run by Mark Slorance, who has worked in SEO since 2010
- Experience across specialist B2B, energy, hospitality and local service SEO
- Video calls, shared dashboards and no travel charges
- Clear monthly reports focused on enquiries and sales
- Honest recommendations, without long lock-in contracts
Frequently Asked Questions
Does it matter that the SEO work is run from Glasgow?
No. Rankings depend on your website, your Google Business Profile and your online reputation rather than where your consultant sits, and video calls and shared dashboards keep everything transparent.
Do you work with oil, gas and energy suppliers in Aberdeen?
We work with specialist B2B suppliers, and the approach suits the energy sector well: precise keyword research, detailed capability pages and links from relevant industry sources.
Can you help us rank for offshore wind and energy transition services?
Yes. We research how buyers search for the new services, build dedicated pages and supporting content, and protect the rankings you already have for your established work.
How can a city centre business in Aberdeen get more customers from Google?
Start with a complete, active Google Business Profile, a steady flow of recent reviews, accurate opening hours and a fast mobile site, then build content that matches what local people search for.
Do you guarantee rankings?
No. Google controls the results, so no honest consultant can promise a position. We commit to transparent work, regular reporting and a plan focused on enquiries.
Can I get one-off SEO advice?
Yes. Our SEO consultations offer a single session with Mark to review your website and agree a clear set of next steps.
Straight answers on SEO.
How Much Does Digital Marketing Cost in the UK? Scottish Business Guide
Why Have My Google Rankings Dropped? Causes, Diagnosis and Recovery
How Long Does SEO Take to Work? Realistic Timelines for UK Businesses
